May 7–10, 2014
PICA Salon 2011 17 June - 3 July 2011. Hatched National Graduate Show 2011 16 April - 5 June 2011. Roderick Sprigg GOLD 16 February - 3 April 2011. Sam Doctor A Song for the Stone-breakers 16 February - 3 April 2011. John Gerrard 16 February - 3 April 2011. Past Exhibitions – 2010.
- There's no single cause of pica. In some cases, a deficiency in iron, zinc, or another nutrient may be associated with pica.For example, anemia, usually from iron deficiency, may be the.
- Common pica outlets include the consumption of earth, geophagia, or raw starch, amylophagia (Young, 2011). Potential explanations for pica behaviors as a method to ease gastrointestinal distress include a way to control the pH of the gastrointestinal tract.
Edmonton, Alberta, Canada
May 7–10, 2014
Edmonton, Alberta, Canada
Lead The Way
Four days of learning, networking and innovative thinking, Pica is a design conference that brings together visual communicators, educators, students and industry representatives from across Canada to meet and network.
Since 1999, the Pica Conference has offered creatives the opportunity to be inspired and share their experiences through workshops, seminars, roundtables and speakers. Participants leave ready to apply the things they've learned and eager to collaborate with the fabulous people they've met.
Presented by the Alberta North Chapter of the Graphic Designers of Canada, this is the first time that Edmonton has hosted the conference—we are excited to showcase our dynamic city to speakers and conference participants!
If you are a designer living and working in Edmonton, invite your friends and anybody with an interest in design. Don't miss this fantastic opportunity!
Alejandro Paul
Argentina | alepaul.com
Ale Paul is one of the founders of the Sudtipos project, a key reference for the quality of its work. His work has contributed enormously in placing Argentina firmly on the map of Graphic Design. Ale's career as an art director landed him in some of Argentina's most prestigious studios, and handling such high-profile corporate brands. With the founding of Sudtipos Ale shifted his efforts to typeface design, creating fonts and lettering for several top packaging agencies, along with commercial faces. In 2012 his font Piel Script was selected at Letter2. He has received four certificates of excellence from the Type Directors Club NY and several awards at the Tipos Latinos biennial of typography. He teaches a postgraduate typography program at the University of Buenos Aires, where he previously taught graphic design. He has also taught seminars and spoken at the Type Master Weeks NY, TypoBerlin, TypeCon, ISType, Pecha Kucha and Atypi conferences, at the Type Directors Club in New York City, and at events in Hong Kong, France, Czech Rep., Austria, Spain, Tyrkey. Portugal, Chile, Brazil, Colombia, Ecuador, Venezuela, Bolivia, Uruguay, Mexico and Canada. His work has been featured in publications around the globe, including Eye, Communication Arts. Print, Creative Review, Visual, Creative Arts, Novum and many others. He has been designated ATypi's country delegate and is a member of the Alliance Graphique Internationale and the first one for Argentina.
Besides speaking, Alejandro will be offering the workshop Lettering for the Masses
Armin Vit
Austin, TX, USA | underconsideration.com
Armin Vit is principal of UnderConsideration, a graphic design enterprise in Austin, TX that runs a network of blogs, publishes books, organizes live events, judges competitions, and designs for clients. Among UnderConsideration's greatest hits are the blog Brand New and the self-published Flaunt, a guide to designing effective, compelling and memorable portfolios of creative work.
Ilise Benun
Hoboken, NJ, USA | marketing-mentortips.com
Ilise Benun is founder of Marketing-Mentor.com and the Creative Freelancer Conference (with HOW magazine). She provides advice, assistance and accountability for marketing and creative professionals serious about growing their business. She's authored The Creative Professional's Guide to Money, The Designer's Guide to Marketing and Pricing, and Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive. She publishes Quick Tips on Marketing-Mentor.com and hosts an online store, Marketing-Mentor-Toolbox.com, featuring tools to make creative professionals more successful, including The Designer's Proposal Bundle and The Pricing Bundle.
Besides speaking, Ilise will be offering the workshop Best Practices for Proposals
Errol Saldanha
Toronto, ON | errolsaldanha.com
Errol Saldanha is a brand developer, designer and educator who has helped develop numerous brands throughout his 20+ year career. In 1993, he established Saldanha Inc., a specialized branding practice focused on growing brands for entrepreneurial organization.
He is a 1990 graduate of the Ontario College of Art & Design (now OCAD University) where he returned for a decade as a professor of brand development, initiating the University's first branding courses.
When not working with clients or students, Errol is working to advance the field of branding and the discipline of communication design via two professional associations he founded: the International Branding Association (IBA) www.brandingfield.org in 2005 and Communication Designers Association (CDA) www.communicationdesigners.org in 2007.
Errol will be the keynote speaker at the Graphex 2013 Awards Gala Reception
Ellen Lupton
Baltimore, MD, USA | elupton.com
Ellen Lupton is Senior Curator of Contemporary Design at the Smithsonian's Cooper-Hewitt, National Design Museum in New York City. Recent museum projects include 'Graphic Design—Now in Production,' an exhibition on national tour through 2014, co-organized by Cooper-Hewitt and the Walker Art Center. Lupton also serves as director of the Graphic Design MFA Program at MICA (Maryland Institute College of Art), where she has authored numerous books on design processes, including 'Thinking with Type,' 'Graphic Design Thinking,' and 'Graphic Design: The New Basics.'
Maya Kopytman
New York, NY, USA | cgpartnersllc.com
Antivirus one pro 3 4 0 3. Maya has more than two decades of design experience, and is internationally recognized for pioneering work in interface design for websites, software, and location-based experiences. She has received numerous awards, among them the 'Gold Pencil' from One Show Interactive and the Webby 'People's Voice' Award. Her work has appeared in many industry publications, including Graphis Interactive and Communication Arts. A partner at C&G Partners, a multi-speciality design studio in New York City, Maya is heading the firm's interactive design practice.
She has led numerous projects, including websites and interactive experiences for the United States Holocaust Memorial Museum, the Museum of Jewish Heritage, the Mashantucket Pequot Museum, AIGA, ARTstor, JSTOR, The King Center, and the American Institute of Architects.
Maya holds a BFA from Bezalel Academy of Arts in Jerusalem, and an MFA in interactive multimedia from Pratt Institute.
Amy Siegel
New York, NY, USA | cgpartnersllc.com
Amy Siegel, is one of four partners at the award-winning C&G Partners in New York City. Trained in graphic design and fine art, she has planned, designed and managed large and small-scale signage, wayfinding and print projects for institutional, corporate and public clients for over two decades. Amy brings to all of her projects, ranging from the new Yankee Stadium in the Bronx to the National September 11th Memorial and Museum in Lower Manhattan, the same principles of thorough planning, architectural integration and minimalist design. Born and raised in New York City, Amy lives with her family in the Chelsea neighborhood of Manhattan. She has a degree from Pratt Institute and is a member of the American Institute of Graphic Arts and the Society for Experiential Design.
Daniel Weinand
Ottawa, ON | danielweinand.com
A self-taught designer and photographer, Daniel co-founded Shopify, where he now manages the company's culture and design. He loves playing soccer and learning new things. When he's not chilling at Shopify's playful Byward Market office, Daniel can be found in his kitchen cooking Currywurst and split-pea soup. Born in Germany, Daniel studied computer science and music at the University of Dortmund.
Alex Center
Brooklyn, NY, USA
Alex Center is a Brooklyn-based designer who currently works for small startup, The Coca-Cola Company. He grew up in Oceanside NY, home to the world's second Nathan's Famous Hot Dogs. He once worked for the New York Knicks as a designer where he worked with both his childhood idol, John Starks and his nemesis Isaiah Thomas. His professional focus has been the beverage brand vitaminwater, where he has designed packaging, created breakthrough marketing campaigns, launched innovative new products and once met rapper 50 Cent who told him 'You must think you're pretty special.'
In 2011, Alex was named one of the 200 Best Packaging Designers by Luerzers Archive. In 2012, he started sharing his story with speaking engagements at The Dieline Forum, HOW Design Live and as a guest on Debbie Millman's famous Design Matters podcast. In 2014, Alex was named a Person To Watch by GDUSA Magazine joining the likes of legendary past recipients like Milton Glaser, Primo Angeli, George Lois and Saul Bass. Today, he leads the design vision and strategy for global brands at Coca-Cola that include vitaminwater, smartwater & Powerade. In his personal time he enjoys rooting for New York sports teams that wear orange/blue, doing improv at the UCB Theatre and searching for the freshest prosciutto in New York City.
Bernard J. Canniffe
Sarasota, FL, USA | piecestudio.org
Education Keynote Conference Speaker
Bernard J. Canniffe is the Director of the Graphic Design and Advertising Design, and the Business of Art and Design Departments at Ringling College of Art and Design (RCAD). He co-founded collaborative, multidisciplinary social design studio PIECE STUDIO in 2008, and is an advisor to the international social collaborative group Project M and the International Social Design Studio, Tomorrow Today.
He is the recipient of the Graphis: Inspiring Designers for the New Millennium Award, 2000, the Baltimore Step 10 Most Influential Designers Award, and The Joseph Binder Award, 2010. Mr. Canniffe's work has been published in Graphis, HOW, STEP, Metropolis, GOOD, PRINT, Concept-Indonesia, Design-South Korea and CCPH Perspectives.
Originally from Merthyr Tydfil, South Wales, Mr. Canniffe has lived in the United States since 1991, and Sarasota since August 2013. He holds a BA Hons in graphic design from Newport College of Art & Design, University of Wales, and an MFA from the Savannah College of Art and Design. Mr. Canniffe has led design projects and workshops that address socioeconomic and cultural topics, and he has spent the last several years working extensively in the Middle East, developing mechanisms to promote cultural acceptance.
Maggie Macnab
Albuquerque, NM, USA | macnabdesign.com
Conference Workshop Host
Maggie Macnab has owned Macnab Design since 1981. Her work, primarily in logo design and identity, has been recognized by leading design industry magazines and books, and has received national and international honors. She is adjunct faculty at Santa Fe University of Art and Design, the Institute of American Indian Arts, the University of New Mexico and the Santa Fe Community College, and is past president of the Communication Artists of New Mexico. Maggie also speaks for conferences, guest lectures at schools in the US and abroad, and gives workshops on integrating symbolism into design.
Her first design theory book, Decoding Design: Understanding and Using Symbols in Visual Communication (F+W, 2008), was released worldwide to critical acclaim and has received two awards. Her second, Design by Nature: Using Universal Forms and Principles in Design (Peachpit Press, 2011) has been translated into Spanish, Korean, Chinese, Farsi and Japanese, and received first place for non-fiction from the National Federation of Press Women, NM-AZ Book Awards, and the New Mexico Press Women Annual Awards. Maggie is committed to beautiful and functional visual communications and to creative global problem solving that recognizes nature as the primary design mentor.
Johnathon Strebly
Vancouver, BC | johnathonvaughn.com
Conference Host
Johnathon has decades of experience and involvement in the creative industries. As principal of his own design studio, a mentor, an educator, and an advocate for creativity, he is committed to encouraging growth as well as change in the creative and applied arts. Johnathon is a past president of CAPIC Vancouver, VP Business Practices CAPIC National, and currently sits as President of the vibrant GDC BC Executive. As a Program Coordinator of three college design programs, Johnathon is able to directly influence the growth of young designers and help them navigate the unique challenges of today's design environment. A lifelong obsession for fine food and drink led him to co-create Gourmet vs Gourmand, a video-based celebration of food culture. Johnathon is an old school punk rocker turned design professional. The mohawk may be gone but he still stands by its ethos: Create change through active outreach.
The Ground Floor
Student Event | May 7
As designers make the transition from school to the real world, they are often confronted with the fact that many real-world situations are not covered in the classroom. The Ground Floor is an all-day event aimed at recent, and not-so-recent, design graduates. Through presentations, workshops and panels, the event will fill in the gaps and give designers skills and inspiration to help further establish their careers.
Past, Present and Future
Design Education Stream | May 8
Past, Present and Future explores both our proud history of Canadian design and the new frontiers designers are pushing today. The day will consist of academic presentations, hands-on workshops and an energetic Pecha Kucha series that will not only question the historical practice of design in Canada as well as the state of design education today, but present innovations in teaching that are pushing design into the future.
For questions email education@picaconference.ca
Lettering for the Masses
Alejandro Paul | May 8 (Edmonton)
One place where we see some good hand lettering is the supermarket. Over there, hand lettering works best because if it's good enough, nobody notices it. During this one-day workshop, we will explore some lettering used typographically, dig deep and discuss how lettering and typography can help brands acquire a unique popular personality or even hurt their popularity. We will play with ligatures, swashes, ink and maybe with beziers.
Workshop limited to 20 participants Best free sound recording software for windows 10.
Alejandro will teach this workshop in Calgary on May 6
Symbols: Love Them, Use Them, Learn from Them
Maggie Macnab | May 10
For millennia, human beings used the universal principles of nature to support reliable, beautiful and effective design results by distilling universal themes into symbolic language. This session traces the links of cultural iconography, pop/corporate symbolism and other guises of design back to their origins of pattern and shape in the natural world. Attendees are taken on a visual journey through the ingenuity of nature and will learn how its versatility can help designers create beautiful and compelling design—from solving a client's visual communication needs, to the architectural manifestation of power as structure, to designing their own personal symbol.
A great workshop for the designer looking to create a personal symbol or seeking a deeper understanding of logo design, the workshop explores the humble geometry of nature and how to expand those shapes into complex communication through design.
Best Practices for Proposals
Pica 2011 Corvette
Ilise Benun | May 10
Pica 2011 Mercedes
How many design proposals have you seen, besides your own? Well that's about to change. In this interactive workshop with Ilise Benun, founder of Marketing-Mentor.com and author of The Designer's Proposal Bundle (Volumes 1 and 2), you'll learn best practices for writing winning proposals and have a chance to review actual design proposals. We'll cover:
Pica 2011 Bmw
Pre-Proposal: Learn to evaluate the quality of a project before deciding which to invest your precious time in. Then, learn techniques for gathering the necessary information to accurately estimate a project.
Proposal Document: We'll look at real examples of winning proposals and discuss what to include (and in what order) and what to leave out.
Proposal Presentation: Finally, we'll review best practices for presenting proposals so you have a chance to negotiate and don't fall into the black hole (and never hear from them again).
Graphex Awards
The Graphic Designers of Canada's Graphex Awards promote the value of communication design to the Canadian public while creating an archive of the best in Canadian design for future generations. For the 2013 awards, we have been fortunate to have the input and involvement of a great number of respected members of the international design community in reviewing all the entries and selecting the finalists. The winners will be unveiled during the gala reception and attendees will get a first look at the Graphex Awards travelling exhibition. For more information go to www.graphexawards.ca
Pica 2014 brings together designers, visual communicators and innovators to speak together, learn together and inspire each other with their knowledge and experiences. Get in on all the workshops, learning, seminars and networking you can handle over four days in Alberta's capital city, Edmonton.
Register Now or download our Registration Package for more details.
PICA 2014 is set in Alberta's capital city of Edmonton. Known as Canada's 'Festival City' for its numerous art and music festivals, Edmonton also boasts a magnificent river valley, North America's largest urban park. It is home to the world famous West Edmonton Mall in addition to popular shopping districts such as Old Strathcona and High Street. Edmonton boasts a diverse arts and cultural environment with the breathtaking Art Gallery of Alberta, a healthy and varied music scene, museums, restaurants and theatres.
All PICA events will be happening at The Robbins Health Learning Centre at MacEwan University in Downtown Edmonton. (map)
Flying to Pica
Air Canada is pleased to offer a discount (between five and twelve percent depending on seat category) off of the company's best available regular fare at the time of booking (excluding web and promotional fares). To book a flight with your promotion code, access aircanada.com and enter your promotion code (PKGAG2Y1) in the search panel. Discounted travel rates are available up to 7 days prior and 7 days after the conference.
Hotel
Since 1999, the Pica Conference has offered creatives the opportunity to be inspired and share their experiences through workshops, seminars, roundtables and speakers. Participants leave ready to apply the things they've learned and eager to collaborate with the fabulous people they've met.
Presented by the Alberta North Chapter of the Graphic Designers of Canada, this is the first time that Edmonton has hosted the conference—we are excited to showcase our dynamic city to speakers and conference participants!
If you are a designer living and working in Edmonton, invite your friends and anybody with an interest in design. Don't miss this fantastic opportunity!
Alejandro Paul
Argentina | alepaul.com
Ale Paul is one of the founders of the Sudtipos project, a key reference for the quality of its work. His work has contributed enormously in placing Argentina firmly on the map of Graphic Design. Ale's career as an art director landed him in some of Argentina's most prestigious studios, and handling such high-profile corporate brands. With the founding of Sudtipos Ale shifted his efforts to typeface design, creating fonts and lettering for several top packaging agencies, along with commercial faces. In 2012 his font Piel Script was selected at Letter2. He has received four certificates of excellence from the Type Directors Club NY and several awards at the Tipos Latinos biennial of typography. He teaches a postgraduate typography program at the University of Buenos Aires, where he previously taught graphic design. He has also taught seminars and spoken at the Type Master Weeks NY, TypoBerlin, TypeCon, ISType, Pecha Kucha and Atypi conferences, at the Type Directors Club in New York City, and at events in Hong Kong, France, Czech Rep., Austria, Spain, Tyrkey. Portugal, Chile, Brazil, Colombia, Ecuador, Venezuela, Bolivia, Uruguay, Mexico and Canada. His work has been featured in publications around the globe, including Eye, Communication Arts. Print, Creative Review, Visual, Creative Arts, Novum and many others. He has been designated ATypi's country delegate and is a member of the Alliance Graphique Internationale and the first one for Argentina.
Besides speaking, Alejandro will be offering the workshop Lettering for the Masses
Armin Vit
Austin, TX, USA | underconsideration.com
Armin Vit is principal of UnderConsideration, a graphic design enterprise in Austin, TX that runs a network of blogs, publishes books, organizes live events, judges competitions, and designs for clients. Among UnderConsideration's greatest hits are the blog Brand New and the self-published Flaunt, a guide to designing effective, compelling and memorable portfolios of creative work.
Ilise Benun
Hoboken, NJ, USA | marketing-mentortips.com
Ilise Benun is founder of Marketing-Mentor.com and the Creative Freelancer Conference (with HOW magazine). She provides advice, assistance and accountability for marketing and creative professionals serious about growing their business. She's authored The Creative Professional's Guide to Money, The Designer's Guide to Marketing and Pricing, and Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive. She publishes Quick Tips on Marketing-Mentor.com and hosts an online store, Marketing-Mentor-Toolbox.com, featuring tools to make creative professionals more successful, including The Designer's Proposal Bundle and The Pricing Bundle.
Besides speaking, Ilise will be offering the workshop Best Practices for Proposals
Errol Saldanha
Toronto, ON | errolsaldanha.com
Errol Saldanha is a brand developer, designer and educator who has helped develop numerous brands throughout his 20+ year career. In 1993, he established Saldanha Inc., a specialized branding practice focused on growing brands for entrepreneurial organization.
He is a 1990 graduate of the Ontario College of Art & Design (now OCAD University) where he returned for a decade as a professor of brand development, initiating the University's first branding courses.
When not working with clients or students, Errol is working to advance the field of branding and the discipline of communication design via two professional associations he founded: the International Branding Association (IBA) www.brandingfield.org in 2005 and Communication Designers Association (CDA) www.communicationdesigners.org in 2007.
Errol will be the keynote speaker at the Graphex 2013 Awards Gala Reception
Ellen Lupton
Baltimore, MD, USA | elupton.com
Ellen Lupton is Senior Curator of Contemporary Design at the Smithsonian's Cooper-Hewitt, National Design Museum in New York City. Recent museum projects include 'Graphic Design—Now in Production,' an exhibition on national tour through 2014, co-organized by Cooper-Hewitt and the Walker Art Center. Lupton also serves as director of the Graphic Design MFA Program at MICA (Maryland Institute College of Art), where she has authored numerous books on design processes, including 'Thinking with Type,' 'Graphic Design Thinking,' and 'Graphic Design: The New Basics.'
Maya Kopytman
New York, NY, USA | cgpartnersllc.com
Antivirus one pro 3 4 0 3. Maya has more than two decades of design experience, and is internationally recognized for pioneering work in interface design for websites, software, and location-based experiences. She has received numerous awards, among them the 'Gold Pencil' from One Show Interactive and the Webby 'People's Voice' Award. Her work has appeared in many industry publications, including Graphis Interactive and Communication Arts. A partner at C&G Partners, a multi-speciality design studio in New York City, Maya is heading the firm's interactive design practice.
She has led numerous projects, including websites and interactive experiences for the United States Holocaust Memorial Museum, the Museum of Jewish Heritage, the Mashantucket Pequot Museum, AIGA, ARTstor, JSTOR, The King Center, and the American Institute of Architects.
Maya holds a BFA from Bezalel Academy of Arts in Jerusalem, and an MFA in interactive multimedia from Pratt Institute.
Amy Siegel
New York, NY, USA | cgpartnersllc.com
Amy Siegel, is one of four partners at the award-winning C&G Partners in New York City. Trained in graphic design and fine art, she has planned, designed and managed large and small-scale signage, wayfinding and print projects for institutional, corporate and public clients for over two decades. Amy brings to all of her projects, ranging from the new Yankee Stadium in the Bronx to the National September 11th Memorial and Museum in Lower Manhattan, the same principles of thorough planning, architectural integration and minimalist design. Born and raised in New York City, Amy lives with her family in the Chelsea neighborhood of Manhattan. She has a degree from Pratt Institute and is a member of the American Institute of Graphic Arts and the Society for Experiential Design.
Daniel Weinand
Ottawa, ON | danielweinand.com
A self-taught designer and photographer, Daniel co-founded Shopify, where he now manages the company's culture and design. He loves playing soccer and learning new things. When he's not chilling at Shopify's playful Byward Market office, Daniel can be found in his kitchen cooking Currywurst and split-pea soup. Born in Germany, Daniel studied computer science and music at the University of Dortmund.
Alex Center
Brooklyn, NY, USA
Alex Center is a Brooklyn-based designer who currently works for small startup, The Coca-Cola Company. He grew up in Oceanside NY, home to the world's second Nathan's Famous Hot Dogs. He once worked for the New York Knicks as a designer where he worked with both his childhood idol, John Starks and his nemesis Isaiah Thomas. His professional focus has been the beverage brand vitaminwater, where he has designed packaging, created breakthrough marketing campaigns, launched innovative new products and once met rapper 50 Cent who told him 'You must think you're pretty special.'
In 2011, Alex was named one of the 200 Best Packaging Designers by Luerzers Archive. In 2012, he started sharing his story with speaking engagements at The Dieline Forum, HOW Design Live and as a guest on Debbie Millman's famous Design Matters podcast. In 2014, Alex was named a Person To Watch by GDUSA Magazine joining the likes of legendary past recipients like Milton Glaser, Primo Angeli, George Lois and Saul Bass. Today, he leads the design vision and strategy for global brands at Coca-Cola that include vitaminwater, smartwater & Powerade. In his personal time he enjoys rooting for New York sports teams that wear orange/blue, doing improv at the UCB Theatre and searching for the freshest prosciutto in New York City.
Bernard J. Canniffe
Sarasota, FL, USA | piecestudio.org
Education Keynote Conference Speaker
Bernard J. Canniffe is the Director of the Graphic Design and Advertising Design, and the Business of Art and Design Departments at Ringling College of Art and Design (RCAD). He co-founded collaborative, multidisciplinary social design studio PIECE STUDIO in 2008, and is an advisor to the international social collaborative group Project M and the International Social Design Studio, Tomorrow Today.
He is the recipient of the Graphis: Inspiring Designers for the New Millennium Award, 2000, the Baltimore Step 10 Most Influential Designers Award, and The Joseph Binder Award, 2010. Mr. Canniffe's work has been published in Graphis, HOW, STEP, Metropolis, GOOD, PRINT, Concept-Indonesia, Design-South Korea and CCPH Perspectives.
Originally from Merthyr Tydfil, South Wales, Mr. Canniffe has lived in the United States since 1991, and Sarasota since August 2013. He holds a BA Hons in graphic design from Newport College of Art & Design, University of Wales, and an MFA from the Savannah College of Art and Design. Mr. Canniffe has led design projects and workshops that address socioeconomic and cultural topics, and he has spent the last several years working extensively in the Middle East, developing mechanisms to promote cultural acceptance.
Maggie Macnab
Albuquerque, NM, USA | macnabdesign.com
Conference Workshop Host
Maggie Macnab has owned Macnab Design since 1981. Her work, primarily in logo design and identity, has been recognized by leading design industry magazines and books, and has received national and international honors. She is adjunct faculty at Santa Fe University of Art and Design, the Institute of American Indian Arts, the University of New Mexico and the Santa Fe Community College, and is past president of the Communication Artists of New Mexico. Maggie also speaks for conferences, guest lectures at schools in the US and abroad, and gives workshops on integrating symbolism into design.
Her first design theory book, Decoding Design: Understanding and Using Symbols in Visual Communication (F+W, 2008), was released worldwide to critical acclaim and has received two awards. Her second, Design by Nature: Using Universal Forms and Principles in Design (Peachpit Press, 2011) has been translated into Spanish, Korean, Chinese, Farsi and Japanese, and received first place for non-fiction from the National Federation of Press Women, NM-AZ Book Awards, and the New Mexico Press Women Annual Awards. Maggie is committed to beautiful and functional visual communications and to creative global problem solving that recognizes nature as the primary design mentor.
Johnathon Strebly
Vancouver, BC | johnathonvaughn.com
Conference Host
Johnathon has decades of experience and involvement in the creative industries. As principal of his own design studio, a mentor, an educator, and an advocate for creativity, he is committed to encouraging growth as well as change in the creative and applied arts. Johnathon is a past president of CAPIC Vancouver, VP Business Practices CAPIC National, and currently sits as President of the vibrant GDC BC Executive. As a Program Coordinator of three college design programs, Johnathon is able to directly influence the growth of young designers and help them navigate the unique challenges of today's design environment. A lifelong obsession for fine food and drink led him to co-create Gourmet vs Gourmand, a video-based celebration of food culture. Johnathon is an old school punk rocker turned design professional. The mohawk may be gone but he still stands by its ethos: Create change through active outreach.
The Ground Floor
Student Event | May 7
As designers make the transition from school to the real world, they are often confronted with the fact that many real-world situations are not covered in the classroom. The Ground Floor is an all-day event aimed at recent, and not-so-recent, design graduates. Through presentations, workshops and panels, the event will fill in the gaps and give designers skills and inspiration to help further establish their careers.
Past, Present and Future
Design Education Stream | May 8
Past, Present and Future explores both our proud history of Canadian design and the new frontiers designers are pushing today. The day will consist of academic presentations, hands-on workshops and an energetic Pecha Kucha series that will not only question the historical practice of design in Canada as well as the state of design education today, but present innovations in teaching that are pushing design into the future.
For questions email education@picaconference.ca
Lettering for the Masses
Alejandro Paul | May 8 (Edmonton)
One place where we see some good hand lettering is the supermarket. Over there, hand lettering works best because if it's good enough, nobody notices it. During this one-day workshop, we will explore some lettering used typographically, dig deep and discuss how lettering and typography can help brands acquire a unique popular personality or even hurt their popularity. We will play with ligatures, swashes, ink and maybe with beziers.
Workshop limited to 20 participants Best free sound recording software for windows 10.
Alejandro will teach this workshop in Calgary on May 6
Symbols: Love Them, Use Them, Learn from Them
Maggie Macnab | May 10
For millennia, human beings used the universal principles of nature to support reliable, beautiful and effective design results by distilling universal themes into symbolic language. This session traces the links of cultural iconography, pop/corporate symbolism and other guises of design back to their origins of pattern and shape in the natural world. Attendees are taken on a visual journey through the ingenuity of nature and will learn how its versatility can help designers create beautiful and compelling design—from solving a client's visual communication needs, to the architectural manifestation of power as structure, to designing their own personal symbol.
A great workshop for the designer looking to create a personal symbol or seeking a deeper understanding of logo design, the workshop explores the humble geometry of nature and how to expand those shapes into complex communication through design.
Best Practices for Proposals
Pica 2011 Corvette
Ilise Benun | May 10
Pica 2011 Mercedes
How many design proposals have you seen, besides your own? Well that's about to change. In this interactive workshop with Ilise Benun, founder of Marketing-Mentor.com and author of The Designer's Proposal Bundle (Volumes 1 and 2), you'll learn best practices for writing winning proposals and have a chance to review actual design proposals. We'll cover:
Pica 2011 Bmw
Pre-Proposal: Learn to evaluate the quality of a project before deciding which to invest your precious time in. Then, learn techniques for gathering the necessary information to accurately estimate a project.
Proposal Document: We'll look at real examples of winning proposals and discuss what to include (and in what order) and what to leave out.
Proposal Presentation: Finally, we'll review best practices for presenting proposals so you have a chance to negotiate and don't fall into the black hole (and never hear from them again).
Graphex Awards
The Graphic Designers of Canada's Graphex Awards promote the value of communication design to the Canadian public while creating an archive of the best in Canadian design for future generations. For the 2013 awards, we have been fortunate to have the input and involvement of a great number of respected members of the international design community in reviewing all the entries and selecting the finalists. The winners will be unveiled during the gala reception and attendees will get a first look at the Graphex Awards travelling exhibition. For more information go to www.graphexawards.ca
Pica 2014 brings together designers, visual communicators and innovators to speak together, learn together and inspire each other with their knowledge and experiences. Get in on all the workshops, learning, seminars and networking you can handle over four days in Alberta's capital city, Edmonton.
Register Now or download our Registration Package for more details.
PICA 2014 is set in Alberta's capital city of Edmonton. Known as Canada's 'Festival City' for its numerous art and music festivals, Edmonton also boasts a magnificent river valley, North America's largest urban park. It is home to the world famous West Edmonton Mall in addition to popular shopping districts such as Old Strathcona and High Street. Edmonton boasts a diverse arts and cultural environment with the breathtaking Art Gallery of Alberta, a healthy and varied music scene, museums, restaurants and theatres.
All PICA events will be happening at The Robbins Health Learning Centre at MacEwan University in Downtown Edmonton. (map)
Flying to Pica
Air Canada is pleased to offer a discount (between five and twelve percent depending on seat category) off of the company's best available regular fare at the time of booking (excluding web and promotional fares). To book a flight with your promotion code, access aircanada.com and enter your promotion code (PKGAG2Y1) in the search panel. Discounted travel rates are available up to 7 days prior and 7 days after the conference.
Hotel
PICA 2014 has secured a block of guestrooms for delegates attending the conference at very special rates starting at $180 per night (taxes included) for Deluxe Rooms (single or double occupancy). In order to qualify for these rates reservations must be made by April 11, 2014. The conference rates are subject to availability after this date, therefore early reservations are recommended.
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The mechanisms by which listening can be attempted through simple sound wave transmission are similarly reflected in the installation Switchboard (pavilion) (2014). In both works the appearance of surface connectivity invites visitor participation, but the expected experience is frustrated: you will probably hear nothing but the noises around you and perhaps those created inside your pressed ear. In Switchboard (pavilion), the childhood game of creating an improvised telephone using tin cans and string becomes an absurd and daunting puzzle. Circular openings on the pavilion's exterior beckon you to listen. Peek inside the pavilion's doorways, and you discover a randomly determined constellation of crisscrossed cords, a sculptural analogy to the complex infrastructure behind old manual telephone switchboard systems. Direct communication to other curious participants appears possible over the relatively short distance from one side of the pavilion to the other, but its actuality is playfully complicated by the imposed visual separation between a speaker and an addressee: you are never sure which of the many cans embedded in the freestanding walls of this room will connect you to someone on the other end. Indeed, there are always potential failures and limits to effective communication—things forgotten, misunderstood, and even censored—despite the seeming ease and ubiquity of new technologies and platforms. The artist has described the piece as a machine for losing stories.1
Pica's work considers the performative nature of listening and interpretation. Most of her projects exploring the shared visual codes associated with verbal and nonverbal language systems, from telegraphic code to semaphore flags, have done so through low-tech materials and everyday objects, and without an audio component. She has also often incorporated signifiers of collective expression and cultural celebration such as fiesta lightbulbs, bunting, garlands, and confetti.
Through Eavesdropping and Switchboard (pavilion), Pica calls attention to the white cube of the gallery context and expands on the parallels she has drawn between communication through art and communication through other means. Pica has expressed a particular interest in the artist's capacity to convey messages through the translation of thought into action. The recurrent figure of the potential listener and the object as a communicative tool suggests a metaphorical relationship to audience reception. 'For me, the literal, physical distance from the source of the communicative attempt to the potential receiver is also the metaphorical distance,' notes Pica.2 Animal crossing ds part 1. Distance becomes a metaphor for art making as well as a guide for the artist when organizing works in a space. For the London-based Argentine artist, it can carry a romantic aspect as well, for 'that which we no longer see gives way to the imaginary in the social or political realm.'3
— Tanya Zimbardo
Notes
- Amalia Pica, email to author, April 2017.
- Amalia Pica in 'Who's Afraid of a Vector: Amalia Pica, João Ribas, and Julie Rodrigues Widholm' (interview), in Amalia Pica, exh. cat. (Chicago: Museum of Contemporary Art, 2013), 18.
- Ibid.
